Technology Transfer through Marketing Initiatives
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1) Transfer of technology on ‘Meat processing’ to Mellow Foods, Hyderabad
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To benefit the entrepreneurs and to encourage them to undertake meat processing
business technology on ‘Meat processing’ was transferred to an entrepreneur of ‘Mellow
foods’. Entrepreneur underwent training and will be establishing his own processing
unit at Hyderabad. Till establishment he is undertaking ‘Test marketing’ by using
the facilities of the Pilot plant of the Center. Test marketing facility was launched
on 6th September 2010 in presence of Dr. K. M. L. Pathak, Deputy Director General
(Animal Sciences).
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Signing of Licensing of knowhow Agreement on Meat product processing with Mellow
Foods, Hyderabad on 31st July 2010
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Distribution of training participatory certificate to Mr. M. Narasimha Rao, CEO,
Mellow foods, Hyderabad by DDG (AS) on 6th September 2010
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Launching of test marketing of Processed meat products by Mellow foods, Hyderabad
by Dr. K. M. L. Pathak, DDG (Animal Science) in presence of Dr. N. Kondaiah, Director,
NRCM and Dr. Girish Patil, S., CPI, NAIP
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Launching of test marketing of fresh meat by Mellow foods, Hyderabad by Dr. K. M.
L. Pathak, DDG (Animal Science) in presence of Dr. N. Kondaiah, Director, NRCM,
Dr. Girish Patil, S., CPI, NAIP, Mr. M. Narasimha Rao, CEO, Mellow Foods and employees
of Mellow Foods
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2) Participatory training program on meat processing
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Six day participatory training program was organized from 29th July to 4th August
2010 under National Agricultural Innovation Project, ‘Value chain for clean meat
production from sheep and Emeritus Scientist project on, ‘Development and Evaluation
of Technologies for ‘Value Added Meat Products for Entrepreneurial Adoption’. Six
participants participated in the program. All the ingredients involved in processing
to meat products were brought by the participants themselves. In the six day total
of 33 Kg meat product was produced. Participants were also given the task of marketing
the products in different parts of the city. Participants were highly satisfied
with the training. They got the hands on training on processing apart from getting
an exposure on the marketing and demand of the products.
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Participatory training program on ‘Meat processing’ organized from 29th July to 4th
August to meat industry youth
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